Privacy Policy

Last updated: January 2026

At Eminence Jewels, your trust matters. We understand that when you share your personal information with us, you are placing confidence in our brand — and we take that responsibility seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information in line with UK data-protection law.

This Privacy Policy forms part of our Terms & Conditions and applies to all interactions with Eminence Jewels, including our website, consultations, purchases, and communications.

1. Who We Are

Eminence Jewels is a UK-registered business specialising in fine diamond jewellery.
For the purposes of UK data-protection law, Eminence Jewels is the Data Controller responsible for your personal information.

If you have any questions about this policy or how we handle your data, you may contact us using the details provided on our website.

2. The Information We Collect

You may browse our website without providing personal information. However, when you choose to interact with us — for example by making an enquiry, booking a consultation, or placing an order — we may collect personal information including:

  • Name

  • Email address

  • Telephone number

  • Billing and delivery address

  • Order and purchase details

  • Communication history

  • IP address and device information

  • Any information you voluntarily provide during consultations or enquiries

We do not knowingly collect data from children under the age of 13.

3. How and Why We Use Your Information

Under UK GDPR, we must have a lawful basis to use your personal data. We process your information for the following reasons:

Contractual Necessity

To:

  • Process and fulfil jewellery orders

  • Arrange delivery and after-sales support

  • Manage bespoke design consultations

Legitimate Interests

To:

  • Respond to enquiries

  • Prevent fraud and protect our business

  • Improve our website, services, and customer experience

  • Understand customer preferences and trends

Consent

To:

  • Send marketing communications (where you have opted in)

You may withdraw your consent for marketing at any time.

4. Marketing Communications

We will only send you marketing emails or messages where:

  • You have explicitly opted in, or

  • You are an existing customer and the communication relates to similar products or services (in line with UK PECR rules)

Every marketing message will include a clear unsubscribe option, and you may opt out at any time.

5. Cookies & Website Analytics

Our website uses cookies and similar technologies to ensure it functions correctly and to improve user experience.

  • Essential cookies are necessary for the website to operate

  • Non-essential cookies (analytics, performance, marketing) are only used with your consent

You can manage or withdraw your cookie preferences at any time via our cookie banner or your browser settings.

6. Sharing Your Information

We never sell your personal information.

We may share limited personal data with trusted third parties who help us operate our business, including:

  • Payment providers

  • Delivery and logistics partners

  • Website hosting and IT providers

  • Marketing and email service platforms

These partners only receive the information necessary to perform their role and are contractually required to protect your data.

We may also disclose information where required by law or to protect against fraud or unlawful activity.

7. International Data Transfers

Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including UK-approved Standard Contractual Clauses or equivalent legal protections, to keep your information secure.

8. Data Retention

We only retain your personal information for as long as necessary:

  • To fulfil orders and services

  • To meet legal and accounting obligations

  • To resolve disputes and enforce agreements

When your data is no longer required, it is securely deleted or anonymised.

9. Your Rights Under UK GDPR

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate information

  • Request deletion of your data (where legally permitted)

  • Object to or restrict processing

  • Withdraw consent at any time

  • Request data portability

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

10. Security

We use appropriate technical and organisational measures to protect your personal information, including secure servers, encryption, and restricted access. While no system can guarantee absolute security, we take every reasonable step to safeguard your data.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. The latest version will always be available on our website, and the revision date will be clearly shown.